General enquiries :
020 7605 6223

The Best Locations Know What Their Customers Want

Thursday 15 November 2018 Data Insight & AnalyticsProperty DevelopmentRetail Consultancy

Alex McCulloch's picture
By Alex McCulloch

As shopper missions polarise, and customers expectation of space increases, the locations that offer generic, boring retail will suffer.

Successful retail will be where the portfolio is segmented based on the shopper. Store formats and design need to be adapted to reflect why the customer is there, not what centre type the retail property world believes it as. Retail parks are not all the same, there is not a single fix for the high street.

Flagship centres need to showcase the best of brand and deliver retail theatre and experience. Local Fundamental centres need to reflect customer demographics, with a high frequency, loyal shopper who is digitally engaged and uses the centre for click & collect, returns and socialising. All centres must engage shoppers.

Download the full Retail Landscape 2018 report to find out more.
 

Key Stats:

Shoppers in flagship centres have high retail spend, dwell time and engagement

Fundamental centres are characterised by a smaller retail offer, higher frequency and a loyal shopper

Desire led shops are typically tourist locations with a premium offer and lower retail conversion

Retail Landscape

As shopper missions polarise, and customers expectation of space increases, the locations that offer generic, boring retail will suffer.

The Best Locations Know What Their Customers Want

Comments

Add new comment