Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Email Marketing on Jun 15th, 2010
The better we understand our customers the better we can communicate and use the power of email more effectively. Sounds blindingly obvious doesn’t it, but just how many companies do communicate effectively ‘one-to-one’ with their customers, with a channel that allows them to do it, cost effectively? Not that many as most see email marketing [...]
Posted in Email Marketing on Jun 14th, 2010
It’s not surprising that during these difficult economic times that even more organisations are seeking greater accountability from their marketing spend. The move to email marketing is a natural one, the accountability is immediately evident, campaigns can be changed quickly and it is perceived as cost effective or ‘cheap’ in comparison to other marketing channels. [...]