Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Targeted marketing on Jun 14th, 2010
It’s not unusual to receive email offers by the truckload. Save 20% all day on Tuesday Save 30% until Friday Free P&P Buy one get one half price Buy three and get the fourth free One day sale! And this is just a few of the many that I receive day in day out, but [...]
Posted in Email Marketing on Jun 14th, 2010
It’s not surprising that during these difficult economic times that even more organisations are seeking greater accountability from their marketing spend. The move to email marketing is a natural one, the accountability is immediately evident, campaigns can be changed quickly and it is perceived as cost effective or ‘cheap’ in comparison to other marketing channels. [...]