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Tag Archive 'Social media'

Why has ‘location’ suddenly become such a hot topic and what does this mean for marketers throughout 2011?  The rise of geolocation marketing can be linked specifically to the ‘smartphone’: a phone that takes pictures, sends e-mails and does most of the main functions of your computer (the iPhone being an obvious example). Smartphones, rather [...]

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One of the most interesting points raised in the recent round-table on the subject of conversational marketing hosted by CACI and new media age was made by Rob Reason, head of data planning at Virgin Media. We were talking about the need to make the business case for using social media and developing better conversations [...]

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