Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Retail on Jul 15th, 2011
Despite some major headlines in recent months that have cited the Internet as a factor behind store consolidations, retail stores are not going out of fashion! Yes, some retailers are struggling, but others are still very much on the growth trail, even when they have high and growing levels of online sales. Yes, online sales [...]
Posted in Online behaviour, Social Media on Feb 24th, 2011
How do you fix the results to achieve critical mass? Critical Mass can be achieved in several different ways. These include the following: Leverage existing networks and relationships The closer the relationships that individuals have with others, the more frequent the communication becomes because there is more in common, more shared time together, more shared experiences and so on. [...]
Posted in Online behaviour, Social Media on Feb 23rd, 2011
How does a fledgling social network develop the content needed to achieve critical mass? Consumers will make repeat visits to a website because they find that it consistently delivers value to the user in one of the four areas, outlined below in Fig.1. However, the reason that people visit social networks on a repeat basis is slightly more complex. [...]
Posted in Social Media on Feb 21st, 2011
What is Critical Mass within a community and how does it seed the success of a new social network? The creation of online social networks is now a process that is accompanied by technologies that are so advanced that what once required the expertise of the best programmers can now be bought off the shelf and [...]