Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Integrated marketing on Mar 9th, 2011
The online marketing channels such as Email, Pay per Click (PPC), Video, Social Media and Mobile are growing more rapidly than traditional offline marketing channels such as Direct Mail, Newspaper and TV Ads. Marketing professionals need to integrate both online behavioural data and offline CRM data together, in order to create a sales and marketing [...]
Posted in Online behaviour on Sep 15th, 2010
I was recently lucky enough to be able to present at last weeks AOP (Association of Online Publishers) meeting on Driving Revenue through Data . The subject matter of the presentation concerned work we have been doing with the Financial Times. Essentially the work we presented involved taking page tag data from the website [...]
Posted in Email Marketing on Jun 15th, 2010
The better we understand our customers the better we can communicate and use the power of email more effectively. Sounds blindingly obvious doesn’t it, but just how many companies do communicate effectively ‘one-to-one’ with their customers, with a channel that allows them to do it, cost effectively? Not that many as most see email marketing [...]
Posted in Email Marketing on Jun 14th, 2010
It’s not surprising that during these difficult economic times that even more organisations are seeking greater accountability from their marketing spend. The move to email marketing is a natural one, the accountability is immediately evident, campaigns can be changed quickly and it is perceived as cost effective or ‘cheap’ in comparison to other marketing channels. [...]