Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Social Media on Mar 17th, 2011
SOCIAL MEDIA IS EVERYWHERE Social Media has yet to have a definition truly nailed down. Wikipedia, an apt source for this information, states that “Social Media are media for social interaction, using highly accessible and scalable communication techniques”… which is interesting. It means that ANY medium through which a two-way conversation can take place counts as [...]
Posted in Integrated marketing on Mar 9th, 2011
The online marketing channels such as Email, Pay per Click (PPC), Video, Social Media and Mobile are growing more rapidly than traditional offline marketing channels such as Direct Mail, Newspaper and TV Ads. Marketing professionals need to integrate both online behavioural data and offline CRM data together, in order to create a sales and marketing [...]
Posted in Conversational marketing on Oct 1st, 2010
We were delighted to announce last week that NMA have named CACI as a top 10 digital services company in the UK. CACI offers a broad range of services, that build on our data heritage, but now also include mobile and web application development, analytics and usability, e-marketing campaigns, SI and managed services and digital consulting capabilities. We work [...]