Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Data Analytics on Mar 24th, 2011
Instigating projects Customer analysis and insight can help companies in a variety of ways from simply understanding who are buying their products and services, to more advanced techniques such as calculating lifetime value and share of wallet. Furthermore, this information can then be used to find and acquire prospects who look like valuable loyal customers. [...]
Posted in Social Media on Mar 17th, 2011
SOCIAL MEDIA IS EVERYWHERE Social Media has yet to have a definition truly nailed down. Wikipedia, an apt source for this information, states that “Social Media are media for social interaction, using highly accessible and scalable communication techniques”… which is interesting. It means that ANY medium through which a two-way conversation can take place counts as [...]
Posted in Integrated marketing on Mar 9th, 2011
The online marketing channels such as Email, Pay per Click (PPC), Video, Social Media and Mobile are growing more rapidly than traditional offline marketing channels such as Direct Mail, Newspaper and TV Ads. Marketing professionals need to integrate both online behavioural data and offline CRM data together, in order to create a sales and marketing [...]
Posted in Social Media on Jan 12th, 2011
Why has ‘location’ suddenly become such a hot topic and what does this mean for marketers throughout 2011? The rise of geolocation marketing can be linked specifically to the ‘smartphone’: a phone that takes pictures, sends e-mails and does most of the main functions of your computer (the iPhone being an obvious example). Smartphones, rather [...]