Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Integrated marketing on Mar 9th, 2011
The online marketing channels such as Email, Pay per Click (PPC), Video, Social Media and Mobile are growing more rapidly than traditional offline marketing channels such as Direct Mail, Newspaper and TV Ads. Marketing professionals need to integrate both online behavioural data and offline CRM data together, in order to create a sales and marketing [...]
Posted in Online behaviour, Social Media on Feb 23rd, 2011
How does a fledgling social network develop the content needed to achieve critical mass? Consumers will make repeat visits to a website because they find that it consistently delivers value to the user in one of the four areas, outlined below in Fig.1. However, the reason that people visit social networks on a repeat basis is slightly more complex. [...]
Posted in Social Media on Feb 21st, 2011
What is Critical Mass within a community and how does it seed the success of a new social network? The creation of online social networks is now a process that is accompanied by technologies that are so advanced that what once required the expertise of the best programmers can now be bought off the shelf and [...]
Posted in Online behaviour, Social Media on Jan 31st, 2011
Social media is a phenomena. I’m sure you don’t need me to spew out the stats to remind you of this – I suspect we are all getting bored of hearing about them anyway. Mobile phone adoption, and now mobile internet usage and the use of applications in fulfilling functions once exclusively internet based has [...]