How do you fix the results to achieve critical mass? Critical Mass can be achieved in several different ways. These include the following: Leverage existing networks and relationships The closer the relationships that individuals have with others, the more frequent the communication becomes because there is more in common, more shared time together, more shared experiences and so on. [...]
Tag Archive 'CRM'
Social media is a phenomena. I’m sure you don’t need me to spew out the stats to remind you of this – I suspect we are all getting bored of hearing about them anyway. Mobile phone adoption, and now mobile internet usage and the use of applications in fulfilling functions once exclusively internet based has [...]
Posted in Conversational marketing on Dec 6th, 2010
One of the most interesting points raised in the recent round-table on the subject of conversational marketing hosted by CACI and new media age was made by Rob Reason, head of data planning at Virgin Media. We were talking about the need to make the business case for using social media and developing better conversations [...]
…oh maybe newspaper readership and a few more lifestyle variables…… Anyone revisiting the Direct Marketer’s selection thought process after twenty years would be forgiven for thinking it a repetitive, Groundhog Day nightmare. The Direct Marketing world prides itself as the ‘intellectual’ component of the marketing process, “above the line, what a waste! We data planners [...]