…oh maybe newspaper readership and a few more lifestyle variables…… Anyone revisiting the Direct Marketer’s selection thought process after twenty years would be forgiven for thinking it a repetitive, Groundhog Day nightmare. The Direct Marketing world prides itself as the ‘intellectual’ component of the marketing process, “above the line, what a waste! We data planners [...]
Category Archive for 'Targeted marketing'
The retail landscape is changing. Retailers can no longer expect their brand and store presence to solely deliver their sales and margin targets. The future success of retail lies in understanding customers and the channels they wish to use. If as a retailer, you do not know who is shopping in your stores, can you [...]
Posted in Targeted marketing on Jun 14th, 2010
It’s not unusual to receive email offers by the truckload. Save 20% all day on Tuesday Save 30% until Friday Free P&P Buy one get one half price Buy three and get the fourth free One day sale! And this is just a few of the many that I receive day in day out, but [...]