Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Online behaviour, Retail, Uncategorized on Nov 22nd, 2012
As retail outlets have become just one element of an omni-channel world is it time for a rethink in the world of location planning? Is it all just too difficult to comprehend or does the vast array of customer data now give us the key to unlock the latest challenge in store planning? Essentially location [...]
Posted in Retail on Mar 13th, 2012
Ian Thurman, Vice President, Location Planning As established players from the USA and Western Europe look to open retail outlets in the growth markets it’s worth considering the implications of those early openings in new countries. With many retailers recognising the benefits of opening with local partners or through franchisees there is a danger that [...]
Posted in Retail on Nov 28th, 2011
TIME FOR HARD HATS? As even the mighty M&S struggle to achieve sales growth in their UK stores, executives in British retailers are heading for the most difficult decisions of their corporate lives. Those retailers still achieving success are being underpinned by growth in their online business. Increased sales per sq ft in [...]
Posted in Retail on Jul 15th, 2011
Despite some major headlines in recent months that have cited the Internet as a factor behind store consolidations, retail stores are not going out of fashion! Yes, some retailers are struggling, but others are still very much on the growth trail, even when they have high and growing levels of online sales. Yes, online sales [...]