Opinions and knowledge from CACI's integrated marketing and location planning experts
Posted in Conversational marketing on Dec 6th, 2010
One of the most interesting points raised in the recent round-table on the subject of conversational marketing hosted by CACI and new media age was made by Rob Reason, head of data planning at Virgin Media. We were talking about the need to make the business case for using social media and developing better conversations [...]
Posted in Conversational marketing on Oct 6th, 2010
The idea that in the digital age “markets are conversations” was originally formulated back in 1999 by Chris Locke, Rick Levine, Doc Searls, and David Weinberger – in their seminal book “The Cluetrain Manifesto”. In it the authors asserted that digital channels are unlike ordinary media used in mass marketing as it enables consumers and [...]
Posted in Conversational marketing on Oct 1st, 2010
We were delighted to announce last week that NMA have named CACI as a top 10 digital services company in the UK. CACI offers a broad range of services, that build on our data heritage, but now also include mobile and web application development, analytics and usability, e-marketing campaigns, SI and managed services and digital consulting capabilities. We work [...]
Posted in Conversational marketing on Sep 16th, 2010
Four forces are combining to change marketing for ever. First, the internet has made consumers truly multi-channel. There are plenty of recent studies show that how the purchase process is becoming fragmented with some customers going on-line to research and then buy-in store, some quite the reverse. Second, the pervasive use of social media spreads [...]