We have worked on a number of projects with retail clients to improve and enhance their customer understanding, optimise marketing communications and provide cost effective and targeted customer acquisition.
We work in a variety of ways depending on the resources and objectives of each client. Typical projects include:
- Customer understanding
- Customer Database segmentation
- Tactical model building for prospect scoring
- Bespoke campaign planning
- Analysis around stores for targeted acquisition mailings
- Providing GIS solutions
CACI's retail team has developed real expertise in applying customer and market data to improve retail performance. We work with hundreds of retailers on projects that include forecasting the profitability and turnover of new store locations, identifying gaps in retail coverage with a view to prioritising investment, and the segmentation of customers and markets so that ranges can be tailored.