People UK - the UK's only individual level profiling tool.
It breaks the UK population into four life stage groups: Starting, Growing, Maturing and Advancing and then assigns each adult in the UK into one of 50 different types based on their life stage, affluence and lifestyle.
PeopleUK is built by combining data from over 15 million lifestyle surveys, the Electoral Roll and key demographic information from the Census.
PeopleUK is easy to apply and users benefit from all the features of a traditional classification, with added individual level granularity to power more effective targeting and deeper customer understanding.
PeopleUK can be used for:
- Profiling for customer understanding
- Direct marketing lists, either as manual or profiled selections
- Enhancing model and
- Coding and selecting customer or prospect data
