Classifying income across the UK.
PayCheck profiles all 1.6 million postcodes in the UK using information on over 4 million households from lifestyle surveys and Census and Market Research data. It is available as a mean, median and mode figure for each postcode or as a PayCheck type.
PayCheck can be used for:
- Selecting names and addresses from the Ocean
- Coding up customer records for profiling or campaign selections
- Profiling to understand how your customer group compares to the rest of the UK population
