CACI provides consultancy services and software solutions across Europe.

Our consultants are experienced in analysing European data and in applying the data to location planning issues such as the shopping centre potential, outlet selection and the efficient restructuring of field sales teams.

Discover more about the European market with:

	EuroACORN
	European Retail Markets

Recent European projects include:-

	Creating a Geographic Information System (GIS) solution for the analysis of retail provision and consumer demand throughout Europe. The solution includes CACI’s Spatial Modeller software to assess the impact of new retail developments.
	Assessing the market potential for medical products at a local level across key European markets. Optimal sales territories were then planned to ensure efficient coverage of target retailers to drive product distribution whilst minimising sales costs. This project involved the development of drive time networks for each country and the re-alignment of territory structures around pharmacy outlets.
	Developing a GIS for one of the world’s largest FMCG manufacturers. The bespoke solution is used to allocate sales resources to service a range of retail outlets across Europe.

We hold demographic data and consumer classifications for a comprehensive range of countries. This includes the following data sets:-

	Population data at postcode and municipality level
	Households
	Age bands by gender
	Lifestyles
	Car availability
	Unemployment
	Purchasing power including retail spend

Location Planning