As a result if of increased competition in these sectors we have seen many companies rejecting previous tactics of pursuing low value, often promiscuous switchers and concentrating their marketing resources to a far greater degree on the attraction and retention of high value customers.

Our market leading data products and analysis services provide our clients with customer insights and market perspectives that enable them to refine customer targeting, proposition development and communication strategies.

Our services incorporate data supply, prospect pool management, hosted database services and customer analytics. This experience enables our clients to benefit across areas including:

	Customer Acquisition – our targeting techniques not only enable our clients to identify high value prospective customers, but to optimise their communication channels and timings to maximise response potential
	Retention – to allow our clients to develop dynamic customer retention programs, we have developed churn models that account for changing market conditions, such as tariff changes and competitor activity
	Customer understanding – increased understanding of the characteristics of key consumer groups - be this through simple demographic profiling or bespoke attitudinal segmentation projects – provides a strong knowledge base for our clients to support proposition development, affinity marketing programs, channel strategy and new product development

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