CACI specialises in building pragmatic solutions to store network planning requirements such as:
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How much turnover will a new store of a particular size and fascia generate? |
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What effect will a new branch have on our nearest store? |
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What impact will a new competitor have on our network? |
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Which store is most like this potential new store? |
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Which stores have the same characteristics and can be managed in the same way? |
CACI uses a number of different modelling techniques, such as Customer Interaction Models to understand store, branch or site catchments and how they overlap. Catchment analysis forms the basis of our Network Planning offer with it being used as the base on which to build Turnover, Analogue and Segmentation Models.
Typical factors we use to build these models include a number of catchment and location specific information including residential and workforce population, demographics of the catchment and customer, footage, pitch, staffing levels, opening hours, car parking and product information.
The models can be delivered within your existing software systems or CACI can supply software to run them, such as CACI's Geographic Information System, InSite.
Shopping centres
For retailers operating stores in traditional ‘high streets’ and town/ city centre shopping centres CACI has vast experience in advising on the best locations for portfolio expansion. Our work has helped many multiples to identify profitable opportunities and avoid locations inappropriate for particular fascias.
Our experience includes advice on turnover potential to department/variety stores, clothing and footwear, technology retailers and catalogue stores.
Retail parks
The rapid increase in floorspace and the widening range of retailers occupying retail warehouse space has led to retail parks becoming an established part of the UK’s retail fabric. The increase in retailer competition has meant that it is important to select the optimum locations for each retail fascia. Our work typically examines the following questions:-
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Where are the optimum locations for new stores and what turnover can be expected? |
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Is additional consumer spend available at existing locations? |
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How does spend break down by category? |
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What is the ‘cannibalisation’ effect on existing stores from a new opening? |
Supermarkets and convenience
From superstores to convenience stores, the range of options offered by multiple retailers to consumers has seen rapid development. At CACI we have worked with leading retailers providing turnover models by category and market potential data for supermarket and c-store operations.
For grocery retailers and FMCG manufacturers we have clustered stores to identify the consumer market served by individual stores. There is a wealth of market research information available which explains 'who buys what'. Through customer profiling, CACI relates this data to the characteristics of the customers shopping at individual outlets. By targeting their product range more appropriately, stock turnover, sales and profit all improve.
CACI
and SPSL have a Strategic Partnership, for more infomation on Footfall
data please visit www.customercounting.com
