How do I identify real market potential?
Patients
drive demand for your products, their lifestyle and life stage are
key to assessing potential. Our demographic classification, ACORN
together with Census data allows you to build a picture of the demand
across the UK. You can learn more about your current patients and
identify geographic hotspots of demand, to help you find more.
To achieve the best return it is important to target your sales activity in areas that present the greatest opportunity. Sales data has not outlived its usefulness it is only part of the mix when assessing market potential. Forecast data is part of that mix too!
What
can I do with this information?
Use it to plan scenarios and models for field resources and territories, which is made quick and easy with our planning software InSite FieldForce.
If you want to re-organise around doctors, market potential or sales, any variable or combination of variables can be applied to our territory planning models.
Similarly you may wish to align your field teams around RSA, PCT or Strategic Health Authority boundaries, the choice is yours with our flexible planning tools.
How can I do it? Consultancy or software?
The consultancy option suits companies facing tight deadlines or attempting a complicated re-organisation such as a merger or acquisition.
For those wishing to re-organise, review and analyse territories on an ongoing basis, buying the software may be the answer. Software is also the most cost-effective option for large field forces or if you have a number of field forces within your company.
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