Manufacturers

Matching the product range to the local population for increased sales

There is a wealth of market research information available which explains 'who buys what'. Through customer profiling, CACI can relate this to the characteristics of the customers shopping at individual outlets. By targeting their product range more appropriately, stock turnover, sales and profit all improve.

In addition to product manufacturers, these principles have been applied equally successfully for department stores, convenience retailers and outlet centres.

Field Marketing

We work with 7 out of the top 10 field marketing companies. We can support you with all aspects of planning your field operations including budgeting for pitches, implementation and resource management.

Click here to find out more about FMCG Field Sales Planning

	FMCG Field Sales
	Business Solutions