CACI will help you solve a range of business questions, such as:

	What is the potential for used car sales and after-sales?
	What type of people live in a dealer territory?
	What is my best network of dealers?
	How can I best communicate with potential customers?
	What is the most effective advertising media for my territory?

Dealership Planning

CACI’s approach to dealer sales prediction is to use customer behaviour (distance decay, brand attraction & competitor deflection) to determine the level of sales at any given location in the country. This is because, despite the power of brand (make and/or model) and the extensive level of advertising, when it comes to “shopping” (in its widest sense) customers’ behaviour is still essentially geographical in origin.

The process is all about demand and supply within customers’ “retail experience zone” (REZ – the geographical area in which people work, rest and play – their transaction domain [including on-line]) and people loath to break out of this comfort zone. The shape and size of an individual’s REZ does vary by demographics and region, but again it is in the realm of the geographer to interpret this variation.

As experts in understanding these retail experience zones, through our work in the automotive, retail and banking sectors, CACI can confidently claim that VW will enhance their understanding of the sales environment. With enhanced understanding comes the ability to measure change and make better-informed decisions.

The automotive sector is the last one to adopt a customer behaviour-based modelling approach to sales forecasting, largely because of the ease of which it has been possible to hide behind territories and open points. However, given the level of investment required to support the sales network, it is becoming more important to add a scientific approach to the network development process.

End of Life Vehicles (ELVs)

We have assisted a number of manufacturers with the planning of Take Back Facilities (TBF) networks. With EU deadlines approaching it is vitally important that manufacturers are able to show to the UK authorities that they have a viable plan in place to service the owners of ELVs. We can help you to assess your TBF requirement and create a network plan that utilises available TBF sites. Our approach is to enable you to meet the authorities’ requirements with the minimum number of TBFs.

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	Consumer Marketing: Automotive
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