UpMyStreet.com (e-Business)
Jane
Hancer, Research Manager at UpMyStreet comments:
"UpMyStreet" is a leading local information resource with a reputation for quality and accuracy, a reputation which we are extremely protective of. When looking for enhancements for our service we apply our high standard to all potential data providers.
"Since the beginning of UpMyStreet we have been keen to get demographic profiles on to our service. So having sourced the ACORN profiles, which we felt were the best on the market, we saw the addition of this data as having twofold benefits. Firstly it provided our users with extra detailed information about their locality and secondly it was a publishing 'first', bringing a traditionally business product into the public domain in the hope that it would enhance interaction between the two communities (business and the public) and clarify the myths surrounding profiling and marketeering.
"From the outset CACI were enthusiastic, supportive and understanding of our wants, needs and motivations. In fact they are one of the first organisations we have worked with who have welcomed our ideas and not been suspicious or ill-prepared for the e-revolution.
"Working with CACI gave us the confidence that our high standards would be met and we were not disappointed. We branded the ACORN product as 'Postcode Profiles' and since their launch they have proven to be very popular with our users, already page impressions have increased and feedback has been enhanced.
"Due to the supportive and understanding relationship we have forged with CACI in a relatively short period of time, especially in business terms, we have already begun work on a new service which with CACI's help may again break the mould of online information."
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