Nestlé (FMCG)

Supporting the Nestlé Rowntree brand is a large sales force composing both direct and indirect salespeople - organising and reorganising these sales teams could be a potential nightmare, if it weren't for the fact that Nestlé Rowntree have been using CACI's fieldforce planning software for the best part of fifteen years.

The Solution

Nestlé Rowntree originally selected CACI because they needed a solution that ensured they visit the right outlets with right contact strategy and using the right people, and ensured that sales people had truly balanced workloads. CACI offered the only solution dedicated to optimizing salesforce activity, and taking the pain out of reorganisations.

That still remains the case today - Nestlé Rowntree, as part of their due diligence process, always keep abreast of technology that can make their sales team more efficient and effective, but have yet to come across another solution that comes close to meeting their requirements.

The Results and Benefits

The CACI offering isn't just about software functionality, but also about ease of use and quality of support. Whether it be a request for a tweak to the system, or a requirement for a solution from the support team, the turnaround time is rapid.

The major benefits that Nestlé Rowntree has enjoyed to the present day from its use of CACI's InSite Fieldforce and CallSmart software were obvious right from day one.

Nestlé Rowntree comments:

“Rationalising our sales team used to take 3 people a very long time - CACI's software allows us to complete the job far quicker, and it only takes one person to do it!"

	Field Force Planning
	InSite Field Force
	CallSmart