AXA Direct (Financial Services)

AXA Direct Chose InSite

AXA Direct, part of the AXA Insurance Group, selected InSite, as their Geographic Information tool. The decision was based on the impressive functionality of the system and the level of support compared to other GIS systems.

James Richardson, marketing database analyst explains:

"In a competitive market place, AXA need to be able to interrogate the customer database and understand the key drivers of customer behaviour. InSite's profiling module gives us the flexibility to analyse any group of the customer base by any other, providing essential learning which is then fed back into the business."

AXA Direct use InSite to understand areas of high and low potential for their insurance products. The ability of InSite to report on any catchment was extremely important in selecting their choice of supplier. They have been pleased with the ease with which InSite can report on a rating area, or a specific area highlighted on a map.

AXA are impressed with the professional service provided by CACI. James Richardson adds:

"We didn't just want a system. We wanted to work with a business partner who would understand our ongoing requirements. Therefore our choice of supplier was as much about the people, as the software."