The consumer database with real power
CACI has integrated multiple data sources from major providers to create a database of over 40 million individuals giving their affluence, lifestage, geographic and lifestyle attributes. Combine that with CACI’s consumer classifications and you get the full picture of UK Consumers.
Ocean contains over 500 lifestyle selections such as age, income, financial holdings, media readership and lifestyle interests, as well as our suite of consumer classifications including ACORN, and PeopleUK.
Ocean can be used for:
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New customer acquisition – Ocean can be selected by actual lifestyle variables, acquisition models, consumer classifications and by geographical selections such as drivetimes. |
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Prospect database creation – Ocean can be used to select a large volume of prospect name and address records tagged with any of the variables available. |
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Database tagging – Ocean contains hundreds of actual and modelled lifestyle variables, which can be used for mailing selections as well as an input into your own models. |
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Model building – by selecting the most predictive variables available in Ocean, we can build models to help address business issues such as churn and increased customer value. |
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Profiling – Ocean can help you gain a deeper understanding of your customer base by comparing your customer segments to the UK population. |
With CACI’s strength in consultancy and analytics, we can help you find ingenious ways to use Ocean and help you get the most out from your data:
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Recommend the selections or variables which best meet your requirements. |
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Provide data in a format to suit your specific application. |
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Offer a full range of support from data dictionaries to workshops and advice on using the data. |
Ocean is a CACI flagship product incorporating both the Consumer Register and LifestylesUK.
For more information about Ocean please call CACI on 020 7602 6000 or email info@caci.co.uk
