The databases run on a monthly data cycle, for new business and stock, and offer members geo-demographic insight not just into their own data, but also a pooled, anonymised view of the rest of market, right down to postal district.

They provide an extraordinarily granular and objective way of determining performance against the market, and are the ideal platform on which to take confident business decisions affecting product development, pricing, channel strategy, branch performance, and customer acquisition and retention.

We also maintain a parallel series of weekly reporting services, to give the earliest possible feedback on how those decisions have been received by the market, and to spot the first signs of shifts in demand.

Membership of the databases brings with it many other benefits:

- Regular account management visits
- On-site training
- Formal presentations
- Tailored report books
- Access to our analysts to answer ad hoc queries
- Project work
- Attendance at annual Conferences and regular Discussion Forums

Members Include:

Barclays; Cooperative Financial Services (Britannia, Cooperative Bank, Platform Home Loans, smile); HSBC; Lloyds Banking Group (Bank of Scotland, Birmingham Midshires, Cheltenham & Gloucester, Halifax, Halifax Partners & Affiliates, Intelligent Finance, Lloyds TSB, The Mortgage Business); ING; National Australia Group Europe (Clydesdale Bank, Yorkshire Bank); National Savings & Investments; Nationwide BS (Cheshire BS, Derbyshire BS, Nationwide BS, The Mortagage Works); Northern Rock; Norwich and Peterborugh BS; Nottingham BS; Principality BS; Royal Bank of Scotland (NatWest, RBS); Santander; Yorkshire BS (Accord Mortgages; Chelsea BS, Yorkshire BS).