Finding the right locations and right customers.
CACI will help you solve a range of business questions, such as:
- What is the potential for used car sales and after-sales?
- What type of people live in a dealer territory?
- What is my optimal network of dealers?
- How can I best communicate with potential customers?
- What is the most effective advertising media for my territory?
CACI's approach to dealer sales prediction is to use customer behaviour to determine the level of sales at any location. This is because, despite the power of brand (make and/or model) and the extensive level of advertising, when it comes to car buying customers' behaviour is geographical in origin.
Related Case Study
A leading car manufacturer.
A leading car manufacturer employed CACI to analyse an underperforming region and subsequently advise on the optimum number, and location, of dealerships required to maximise market share. CACI undertook an assessment of the target customers, current performance and competition. This provided an understanding of the market size, the potential of each site and how many sites were needed across the region.
Scenarios were run to determine the ideal locations, taking into account customer behaviour and competition. The new network plan enabled the manufacturer to acquire key strategic sites within the region.