Marketing leading products providing customer insights.
As a result of increased competition in these sectors we have seen many companies rejecting previous tactics of pursuing low value, often promiscuous switchers and concentrating their marketing resources to a far greater degree on the attraction and retention of high value customers.
Our market leading data products and analysis services provide our clients with customer insights and market perspectives that enable them to refine customer targeting, proposition development and communication strategies.
Our services incorporate data supply, prospect pool management, hosted database services and customer analytics. This experience enables our clients to benefit across areas including:
Customer Acquisition - our targeting techniques not only enable our clients to identify high value prospective customers, but to optimise their communication channels and timings to maximise response potential.
Retention - to allow our clients to develop dynamic customer retention programs, we have developed churn models that account for changing market conditions, such as tariff changes and competitor activity.
Customer Understanding - increased understanding of the characteristics of key consumer groups - be this through simple demographic profiling or bespoke attitudinal segmentation projects - provides a strong knowledge base for our clients to support proposition development, affinity marketing programs, channel strategy and new product development
Debt Recovery Targeting - with a need to target activity, particularly in the water industry, on those households who have the means to pay debts, our tools that identify the ability to pay of households are ideal for debt recovery teams.
Related Case Study
EDF Energy were keen to implement data driven marketing to give them a competitive advantage by enabling them to accelerate their ability to acquire new customers and increase the value of their existing customer relationships.