Building and automating data driven marketing
Clients tell us they have three big challenges in delivering more successful marketing programmes – lack of capacity, experience and skills. They struggle to deal with these, even when they are supported by leading digital and traditional campaign agencies.
At CACI we specialise in overcoming these challenges and optimising marketing performance. We do this through best-practice delivery of data driven, automated marketing programmes. Our creative, customer experience and campaign management teams are supported by advanced technical and data insight capabilities.
This unique combination of creative and technical skills allows us to increase performance by delivering improvements in the following:
Presentation of offers
- Optimisation of creative, content and code across multiple channels
- Development of templates and centralising content production
- Migration of client strategies from campaigning to data driven marketing programmes
- Automation of marketing campaigns and event triggered programmes
- Design and build of cross-channel lead management
- Simplification of campaign management processes and training internal teams
We can often deliver improvements immediately, without significant investment, by leveraging existing capabilities and budgets to increase effectiveness and efficiency.