Implementing customer-centric technology to create better marketing interactions
Placing the customer at the heart of your business requires more than a cultural shift. You also need the right technology and the right support.
At CACI we have deep expertise in the selection and deployment of customer focussed marketing platforms. We work with the leading marketing software vendors and have extensive experience of helping clients understand how they want to interact with their customers, and then turning that into a set of technology requirements. We focus on putting the right tool in place to deliver the right results.
When it comes to the build, we can do that in-house or as a fully managed service. Either way, these technology programmes really succeed when we build them jointly with our clients' teams. We can support the delivery of the full end-to-end solution – migrating your current campaigns, setting up new triggered and automated activity, developing best-practice processes, implementing business change and transferring skills.
CACI's marketing technology services bring people, platforms, skills and business goals together to create a real commercial edge.