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Marketing Technology

DELIVERING GROWTH IN A COMPLEX ECOSYSTEM

Confused by all the marketing terminology and technology?

It’s no wonder - there has been an explosion of new tools which have appeared in the marketing ecosystem over the last few years and it’s hard to keep up!
 

Marketing Technology Terminology

 
The explosion of digital data has led to the growth in the technologies required to process, analyse and execute this data for marketing purposes. The vendor landscape is now crowded and it can be confusing to understand what the different components do and how they fit together.
 
We have been helping clients with the dilemma of how these assets will incrementally drive growth and deliver measurable value to organisations for many years. We work to ensure that the tools being considered are actually going to solve business challenges and add value to your bottom line.
 
As leaders in this field of Marketing Technology, CACI has an unrivalled view of the landscape both on and offline. We help clients navigate this space: designing, building and managing market leading solutions. 
 
CACI's Marketing Technology services bring people, platforms, skills and business goals together to create a real commercial edge. 
 

OUR CORE SERVICES:

  • Vendor selection and implementation
  • Infrastructure design
  • Marketing Technology Integration 
  • Build, host and manage your Single Customer View
  • Campaign management and customer engagement 
  • Reporting, data visualisation and dashboard design
     

OUR PARTNERS:

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To find out more about Marketing Technology, our services or to speak to one of our experts Contact us.

 

What's New

Case Study
NEC Group
Utilising our experience in data and technology to deliver growth.
White Paper
WHITEPAPER
Our whitepaper looks at how the SCV is still imperative for marketers in this developing big data world.
News
YOU’VE GOT A DMP, NOW WHAT?
David Sealey explains why DMPs are the next big thing ...
White Paper
Marketing Technology: Explained!
DMP? Data lake? Big data? Let us explain.
News
Marketing Technology Landscape
What you need to know.

Interested in our services?

+44 (0)20 7605 6220