We understand consumers, in detail
Today’s consumers expect brands to understand them and communications to be relevant.
Whether it’s delivering more effective targeted campaigns, or more relevant products and propositions, CACI’s data can help. We’re known for the depth, accuracy and value of our consumer information.
Our database of the UK population is the most comprehensive in the industry with hundreds of pieces of information on each individual. It covers everything from contact details, income, financial products owned and charities supported through to media consumption, digital interaction and channel preferences.
Our data helps organisations transform their understanding of their customers. Combined with our expert knowledge we can deliver unique and valuable insights.
Like everything we do, there’s a tangible value to this. The more you know about consumers, the better experience you can offer them, encouraging loyalty and the likelihood of them recommending your brand to others.
A statistically robust methodology to evaluate, plan and reliably forecast
Enables brands and agencies to deliver consistent targeting strategies across display, social, email, web, call centre and direct mail.
PeopleUK is a unique and powerful targeting tool...
Bringing together some of the best customer, location and lifestyle data...
A one-stop shop for cleaning, suppressing and appending data. dataACE ensures your data is clean, up to date and relevant for your marketing activity.
Fresco is the UK’s most powerful, and most insightful, financial services segmentation tool...