Product Overview...

Fresco is a financial services segmentation that groups the entire UK adult population into 10 segments, 30 sub-segments and 81 micro segments.

Specific to the financial services industry, at the heart of Fresco is the Financial Services Research Survey. Run by GfK NOP, the FRS survey is the longest running and most detailed survey of its kind - interviewing over 60,000 people per year and collecting over 1,000 pieces of information per person.

The sheer scale and depth of the survey means that it is an essential tool in keeping pace with consumers' financial behaviour, attitudes and preferences. Unsurprisingly it is used by 80% of UK major financial organisations and is considered to be the currency of the financial services industry.

By using the FRS survey as the basis for the segmentation, CACI uses its unrivalled expertise in developing market-leading segmentation products to transform invaluable research into a powerful yet practical and versatile business tool.

To find out what defines each segment and how the segments differ, go to 'Segments' section now (you will need to log in first). In this section each segment is described in detail, focussing on financial product holdings, attitudes towards finance, information on consumers' channel preferences and demographics.

Existing client users have full and unrestricted access to the detailed data behind each segment, key graphs and charts and an image library. For password details please contact your CACI account manager.

If you are not a Fresco user, please contact your CACI account manager to request a FREE 5-day trial, allowing you access to all the Fresco segments, definitions and descriptions.