Market leaders in segmentation build

Market leaders in insight

Fresco is jointly owned by CACI and Gfk NOP. It brings together GfK NOP's wealth of research on the financial services marketplace derived from its Financial Research Survey, along with CACI's unrivalled expertise in the development of market-leading segmentation products and CACI's Ocean universe.

The Financial Research Survey

The FRS is the largest, longest running and most detailed survey of its kind, interviewing 60,000 consumers every year to obtain up to 1,000 pieces of information.

The FRS is used by almost all major financial organisations within the UK. With an 80% market share, it is considered to be the currency of the financial services industry. It covers the retail-banking sector (including current accounts, credit and other payment cards, savings, mortgages, and loans) and also insurance, life assurance, pensions and investments.

Questions cover a range of topics, from product holdings, which include mortgages, insurance, savings, to attitudes to borrowing, channel preference, satisfaction with financial services providers and likelihood to switch provider.

To find out more about GfK NOP and the FRS survey, please refer to the main corporate website www.gfknop.co.uk

The Ocean universe

CACI has created a data universe called Ocean that comprises all consumers in the UK.

The OCEAN data universe has been created by collating over 100m records gathered from a number of different sources including Electoral Roll, Lifestyle surveys and PAF.

Each of the records within OCEAN are appended with over 500 demographic, lifestyle and behavioural characteristics - which provides the most complete and consistent data universe supporting all aspects of data-driven marketing.

To find out more about CACI and the Ocean data universe, please refer to our main corporate website: www.caci.co.uk

A powerful combination

The FRS survey data provides real data on product holdings, values and attitudes, thus giving vital insight into the financial behaviour of consumers. CACI's Ocean database provides broad ranging information on the wider aspects of your target audience. Therefore, by augmenting the FRS data with Ocean data it allows us to describe not only financial behaviour and attitudes but also demographic and lifestyle traits. The two are combined using sophisticated clustering techniques to provide consumer level insight including:

• Product holding of all financial services products
• Financial attitudes
• Channel preference
• Household wealth and personal income
• Occupation
• Property type and value
• Hobbies and lifestyle triggers
• Media consumption and channel usage
• Shopping habits
• Technology usage and attitudes

Data currency

And finally, CACI data is updated quarterly to maintain a current view of the population. This allows us to refresh the UK population with Fresco on a quarterly basis - enabling you to keep your insight completely up to date.