Maximising the benefits of Fresco

Fresco's ability to divide UK consumers into discrete and clearly defined groups provides organisations with a universal language with which to describe both customers and the market place as a whole.

It is used both for strategic and tactical planning in a wide range of different applications including:

Increasing the value of your customer base

Adding Fresco to your customer base allows you to identify those customers with the potential to become more valuable. Used to provide rich pen portraits, strengthen propensity models or deliver customer segmentation, it will aid your cross-sell, up-sell and customer retention activities.

Targeting the best prospects

Fresco can be applied to CACI's Ocean database of 44 million individuals to provide a UK-wide picture of consumers, identify who they are and their likely financial behaviour. The Ocean database can increase the impact of your acquisition marketing by providing individual consumer details for highly targeted campaigns.

Assessing your market potential

Fresco, when applied to both your customers and the market as a whole, provides an holistic picture of your business penetration and potential. Once you have a view of the location and size of existing and prospective value, Fresco can be used to focus business strategy and concentrate in-branch staff on areas of opportunity.

Developing new products

Successful organisations design products and propositions for discrete groups of consumers and understand the likely return. Fresco provides the visibility of the opportunity by showing the different consumer groups in relation to their behaviour and lifestyle, where they live and how many there are. Importantly, it enables you to access them at an individual level, tailoring communications, offers and messages in the most effective fashion.