Painting a picture of financial services

As the financial services marketplace becomes ever more competitive, understanding specific groups of relevant consumers is becoming more important in achieving return on investment.

Recognising this need for greater distinction and consumer understanding, CACI have redeveloped Fresco - a powerful segmentation and targeting tool, developed specifically for the UK financial services industry. The new Fresco provides greater consumer discrimination and more insightful and colourful segment descriptions - and this online user guide.

Lifestage and income have long been recognised as fundamental, however, the value of accumulated savings or debts, household composition and attitudes will also affect consumers decision making. Fresco distils this information into a single segment code that can be applied at individual consumer level either to your customers or the market as a whole.