Painting a picture of financial services.
Fresco is a powerful segmentation and targeting tool, developed specifically for the UK financial services industry. Fresco provides increased consumer discrimination and targeting power, a greater number of consumer types.
It has been jointly developed by CACI and NOP and combines the depth of data from GfK NOP's Financial Research Survey (FRS) with CACI's skills in creating leading edge consumer segmentation systems.
We have developed an interactive online user guide - providing more detailed segment descriptions, downloadable content and product support making it as easy to use as possible.
