The combination of geography with demographic and lifestyle information enables marketers to fully understand the kind of people buying their goods and services.
ACORN groups the entire UK population into 5 categories and 56 types. By analysing key census variables and lifestyle characteristics, it provides precise information and an in-depth understanding of the different types of consumers in every part of the country.
ACORN remains the most respected and reliable consumer classification, first developed by CACI over 25 years ago. Since ACORN's conception we have developed consumer classifications for the UK and worldwide. Notably, expanding the product to include a wide range of innovative techniques for targeting consumers.
Let us help you use one of ACORN's many applications, including:
- Acquiring customers
- Better understanding of customers
- Enhancing existing data
- Analysing of possible target areas
Financial ACORN
Financial ACORN segments the UK population, like ACORN, by financial sophistication into 11 different groups, from Wealthy Investors to Impoverished Pensioners.
The population are then divided into one of 49 different types determined by the type of financial products they hold, and the channels they use. Each type is then profiled by its demographic and lifestyle characteristics.
Building on ACORN's many uses, Financial ACORN can be used for:
- Profiling for customer understanding
- Coding customer or prospect data
- Model building by selecting discriminatory types
- Direct marketing lists either as manual or profiled selections
