By using FinancialACORN, the smarter financial classification, you get a truer and more up to date picture of your financial customers and prospects.
Financial ACORN
Financial ACORN segments the UK population, like ACORN, by financial sophistication into 11 different groups, from Wealthy Investors to Impoverished Pensioners.
The population are then divided into one of 49 different types determined by the type of financial products they hold, and the channels they use. Each type is then profiled by its demographic and lifestyle characteristics.
Building on ACORN's many uses, Financial ACORN can be used for:
- Profiling for customer understanding
- Coding customer or prospect data
- Model building by selecting discriminatory types
- Direct marketing lists either as manual or profiled selections
