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Step by step
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| 1) | |
Send offline consumer database to the eAppend team |
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The eAppend team matches your customer names and addresses to our data pool of 9m
email addresses |
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The eAppend team discovers your customers most current deliverable email address |
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Every match that is made receives an email message asking permission for
you to email them in the future |
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All opted-in emails are appended to your database |
eAppend permissions
The permissions to use these emails meet all the requirements for marketing to consumers
included in the current EU based legislation - The Privacy and Electronic Communications
Directive 2003.
Accurate and up-to-date data
CACI has developed a unique data pool of email addresses using data from leading
ISPs and other online service providers, which identifies people's online activity,
enabling us to identify the most current and active email address. This data pool
contains the email addresses of millions of UK consumers. All email addresses that
CACI appends are UK only and are fully covered under The Data Protection Act (1998)
and the Privacy and Electronic Communications Act (2003).
With unrivalled industry knowledge, the best resources and proven experience in
data driven and strategic marketing, CACI has the right people, skills, alliances
and technologies to help you drive your business.
Suppliers
CACI has new suppliers to their eAppend email database:
The Great UK Survey: one of the UK’s most
detailed demographic, lifestyle and consumer purchasing data surveys.
Dennis Publishing: the publishers of titles
such as The Week, EVO, Maxim, Mac User.
The email database now stands at nearly 9m unique records.
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