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Nissan
Nissan, through their agency Tullo Marshall Warren (TMW), have taken delivery of additional customer email addresses through CACI’s eAppend service.
Nissan is always looking to improve the effectiveness of its CRM program and with the growth of broadband, the company felt it important to increase the size of their email universe.
Customer email collection has always proved a challenging process, so eAppend was a quick and efficient way to populate Nissan’s customer base.
Laura Ashley
Laura Ashley recently commissioned CACI to append email addresses to its customer base with CACI’s eAppend service.
Laura Ashley have established that communicating to their customers through an integrated approach, using both on and off-line channels gave their customers the choice they wanted with Laura Ashley’s mail order offering.
Vodafone
Vodafone have assigned CACI the task of appending emails to the company’s customer database.
CACI’s eAppend service proved to be the most cost efficient way to append email addresses and therefore allowing Vodafone to broaden their on-line communication strategy.
Cancer Research UK
Given the increasing pressure to allocate precious resource to research, Cancer Research UK is always looking to improve the cost effectiveness of their donor/supporter communication. With email, Cancer Research UK are able to keep their supporters up to date with the work of the charity, but not by spending significant sums in doing so. |
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