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eAppend enables you to communicate with your customers in a more personal, dynamic,
interactive and cost efficient manner than more traditional channels like direct mail
and telemarketing.
The benefits of using eAppend are:
Cost savings
To send each customer a monthly bill or statement by post typically costs 35p
per person, per month. So for a database of 1 million customers, the savings could
be around £4 million per year if post was replaced by email communications.
Speed
By emailing your customers you can communicate to your market quickly and easily with
all important messaging, new products and last-minute offers. You can also see immediate
results and amend campaigns accordingly.
Ease of use
Emails can be easily and inexpensively personalised for tailored, one-to-one customer
messages. The low cost of emails coupled with the immediacy of results also means you
can easily and cost effectively test and refine different offers or messages.
Reducing email churn
Almost 30% of email addresses change every year, so your email database can decline
rapidly if left uncorrected. eAppend supplies you with regular updates on an ongoing
basis to help combat this change.
Fully integrated campaigns
Utilising Direct Mail, email, and call centres in harmony allows the marketer to focus
on using the best method for the message, using the channels that are best suited to
the recipient. Utilising email in conjunction with DM can raise response and conversion
rates enormously.
Retaining customers
The cost of acquiring new customers has been gauged at between £3 and £35 per
customer, so retaining customers is becoming more and more important for most
businesses. Keeping regular contact via email is a low cost way of increasing
customer satisfaction and spotting potential lapsers.
Better customer service
Email is a fast and cost effective medium for providing good customer service.
For example, order acknowledgement and tracking facilities enhance your service
provision and therefore your brand image.
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