Identifying target areas in Europe.
European Retail Markets (ERM) is a unique Pan-European catchment model covering 2,500 markets across 22 countries. The catchment size and consumer spend takes account of competing centres and the accessibility and spending.
Power of local consumers
ERM offers retailers and investors the guidance to prioritise markets, identify target areas for marketing, assess market size and capacity as well as evaluating market interaction and cannibalisation.
