Car manufacturers use Auto InSite to understand the sales potential of dealership areas and assess dealer performance in terms of car sales and after-sales activity.

A leading car marque used Auto InSite to analyse performance in an under performing region. Using various InSite business applications, the manufacturer was able to assess the number of target customers in each part of the region. The InSite dealership planning tools were then used to identify the potential of each site, including new locations, and assess competitor activity.

Following this exercise, a new network plan was developed to enable the manufacturer to target and acquire key strategic sites.