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Analytics & Usability

Using advanced analytic techniques, we drive real value from your online and offline data assets.

Techniques such as segmentation, modelling and simulation will give you insight into who's visiting your website, how engaged they are and what can be done to improve their experience and generate more business for you.

We also offer specification, selection and implementation of a wide range of analytics packages and our usability testing service ensures your website is optimised to meet the needs of its users and visitors.

Related Case Study

FT.com relied on us to make their industry-leading subscription and pricing model a reality. By undertaking complex analysis and segmenting website usage, our information allowed the FT to redesign the website, increase subscription by 50% and generate revenues of £20m per annum.

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The key benefit to the Financial Times has been a step change in the information available to the business on how people use our services which has allowed us to make business decisions based on real insight.

Daniel McPherson, Head of Database Marketing, FT.com

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Call our digital team directly on 020 7605 6061

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