|
 ACORN
is the leading geodemographic tool used to identify and understand the
UK population and the demand for products and services. Businesses use
this information to improve their understanding of customers, target markets
and determine where to locate operations.
Informed decisions can be made on where direct marketing
and advertising campaigns will be most effective; where branches should
be opened or closed; or where sites are located, including retail outlets,
leisure facilities and public services.
ACORN categorises all 1.9 million UK postcodes,
which have been described using over 125 demographic statistics
within England, Scotland, Wales and Northern Ireland, and 287
lifestyle variables, making it the most powerful discriminator,
giving a clearer understanding of clients and prospects.
People in similar areas have the same needs and lifestyles.
ACORN is available as…
A directory |
every postcode in the
country with its ACORN type |
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A database |
the number and mix of
ACORN types by geographic area for the whole country |
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Area reports |
ACORN breakdown of defined
geographic areas |
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Customer data profiles |
analysis of customer
data |
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List selection variables |
based on CACI’s
Consumer Register Database of 40 million UK consumers |
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Links |
to leading market research
surveys |
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Part of InSite |
CACI’s GIS system |
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Information |
over the web |
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legal - privacy
All information presented is copyright CACI Limited 2003
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Financial
ACORN 
New
ACORN User Guide - Download from