Classification for the Financial Services Sector

Financial ACORN is recognised both as the UK’s leading financial classification tool, and the most comprehensive targeting tool available. Financial ACORN’s Wealthy Investors, Young Urganites and moderate Living, all clearly show that the country’s population has different behavioural characteristics and purchasing patterns.

By using Financial ACORN, the smarter financial classification, you get a truer and more detailed picture of your customers and prospects. Which means that you can gain access to the crucial strategic information that really matters - ranging from every different type of existing and potential customers, to the products they buy and the channels they use.

The new classification has been created using the latest Census data and NOP’s Financial Research Survey (FRS), the largest and most respected financial survey in Great Britain. For the first time ever we’ve used lifestyle variables, making Financial ACORN the most powerful consumer and market discriminator currently available, and giving the clearest picture possible of the UK financial customer.

Your Financial ACORN Type

Financial ACORN Map

Financial ACORN User Guide - Download from caci.co.uk

Financial ACORN Brochure (1.6mb)

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