ACORN - The Leading Geodemographic Classification Tool - New Financial ACORN Classification Map

This is a map showing all Financial ACORN classification groups and types.



Wealthy Investors	01 - Wealthiest middle-aged couples, many investments
	02 - Wealthy older couples, substantial savings
	03 - Semi rural empty nesters, high value investments
	04 - Retired wealthy suburban investors, many shares
Prospering Families	05 - Wealthy suburbanites, large houses and mortgages
	06 - Older professional families, spending and investing
	07 - Affluent families, spending and planning their future
	08 - Prosperous communities, building assets
Traditional Money	09 - High spending pensioners, many investments
	10 - Farming communities, long term savings
	11 - Middle aged and pensioner couples, asset rich
	12 - Better-off pensioners, varied investments
Young Urbanites	13 - Affluent young professionals, dealing direct
	14 - Young well-off private renters, less financially active
	15 - Well-off urban professionals, many investments
	16 - Students and young people, banking direct
Middle Aged Comfort	17 - Middle aged families, financially secure
	18 - Careful families, managing their money
	19 - Multi-ethnic families, credit and investments
	20 - Older couples, mortgage paid off, financially inactive
	21 - Mature homeowners, savings and investments
Contented Pensioners	22 - Well off seniors, some assets
	23 - Elderly couples, little financial activity
	24 - Comfortable pensioners, safe investments
	25 - Single pensioners, modest investments
Settling Down	26 - New families, heavy borrowing
	27 - Well off young professionals, financially active
	28 - Couples starting families, first time mortgages
	29 - Young cosmopolitans, basic finances
	30 - Mortgages families
Moderate Living	31 - Established homeowners, saving and borrowing
	32 - Families and empty nesters, moving money around
	33 - Younger people, buying and renting
	34 - Suburban families, moderate investments
	35 - Settled couples, average savings
Meagre Means	36 - Older families, uncomplicated finances
	37 - Young people, first step on housing ladder
	38 - Crowded Asian communities, low income
	39 - Working families, buying their terrace
	40 - Low income council tenants, sometimes in debt
	41 - Low income workers, stuggling to buy
Inner City Existence	42 - Low income singles and couples, little financial activity
	43 - Multi ethnic young singles renting flats
	44 - High rise poverty, banking on welfare
	45 - Poor young multi ethnic, financially inactive
Impoverished Pensioners	46 - Elderly council tenants, making ends meet
	47 - Poor families, borrowing to live
	48 - Poor unemployed without current accounts
	49 - Poor pensioners, queuing for cash

ACORN Classification Map