The Census is the most comprehensive survey of the UK, but on its own it does not tell us everything we need to know about the population and its behaviour.

ACORN’s Flourishing Families, Aspiring Singles, Settled Suburbia and Inner City Adversity all show that the population has different characteristics and purchasing patterns. By using ACORN, the smarter consumer classification, you will have a true and detailed picture of your customers and prospects.

To find out more about the various ACORN categories, groups and types - please visit the ACORN Map.

What ACORN type is your neighbourhood? Trial our ACORN postcode lookup here.

(Trial limited to a maximum of 20 postcode lookups and registration required)

legal - privacy
All information presented is copyright CACI Limited 2003