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New ACORN Classification Map

This is a map showing all ACORN classification categories, groups and types. Click on a category, group or type to view some sample lifestyle information comparing that classification to the rest of the UK population.

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Wealthy Achievers Wealthy Executives 01 - Affluent mature professionals, large houses
02 - Affluent working families with mortgages
03 - Villages with wealthy commuters
04 - Well-off managers, larger houses
Affluent Greys 05 - Older affluent professionals
06 - Farming communities

07 - Old people, detached houses

08 - Mature couples, smaller detached houses
Flourishing Families 09 - Larger families, prosperous suburbs
10 - Well-off working families with mortgages
11 - Well-off managers, detached houses
12 - Large families & houses in rural areas
Urban Prosperity Prosperous Professionals 13 - Well-off professionals, larger houses and converted flats
14 - Older Professionals in detached houses and apartments
Educated Urbanites 15 - Affluent urban professionals, flats
16 - Prosperous young professionals, flats
17 - Young educated workers, flats
18 - Multi-ethnic young, converted flats
19 - Suburban privately renting professionals
Aspiring Singles 20 - Student flats and cosmopolitan sharers
21 - Singles & sharers, multi-ethnic areas
22 - Low income singles, small rented flats
23 - Student Terraces
Comfortably Off Starting Out 24 - Young couples, flats and terraces
25 - White collar singles/sharers, terraces
Secure Families 26 - Younger white-collar couples with mortgages
27 - Middle income, home owning areas
28 - Working families with mortgages

29 - Mature families in suburban semis

30 - Established home owning workers
31 - Home owning Asian family areas
Settled Suburbia 32 - Retired home owners
33 - Middle income, older couples
34 - Lower income people, semis
Prudent Pensioners 35 - Elderly singles, purpose built flats
36 - Older people, flats
Moderate Means Asian Communities 37 - Crowded Asian terraces
38 - Low income Asian families
Post Industrial Families 39 - Skilled older family terraces
40 - Young family workers
Blue Collar Roots 41 - Skilled workers, semis and terraces
42 - Home owning, terraces
43 - Older rented terraces
Hard Pressed Struggling Families 44 - Low income larger families, semis
45 - Older people, low income, small semis
46 - Low income, routine jobs, unemployment
47 - Low rise terraced estates of poorly-off workers
48 - Low incomes, high unemployment, single parents
49 - Large families, many children, poorly educated
Burdened Singles 50 - Council flats, single elderly people
51 - Council terraces, unemployment, many singles
52 - Council flats, single parents, unemployment
High Rise Hardship 53 - Old people in high rise flats
54 - Singles & single parents, high rise estates
Inner City Adversity 55 - Multi-ethnic purpose built estates
56 - Multi-ethnic, crowded flats

New ACORN MethodologyFinancial ACORN Classification Map

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