The consumer classification focused on the eating-out and on-trade drinks market.
The classification uniquely reflects the significance of food in this market and the move away from wet-led venues.
The classification has 6 groups and 26 types. The groupings bring together types offering a similar market opportunity rather than merely representing a similar level of affluence and general demographics.
The leisure sectors face many challenges and SocialSceneACORN illustrates the need to ensure that the locations under review have the right kind of people in sufficient numbers. Many groups and types offer excellent opportunities for profitable customers whilst others show very limited business potential.
SocialSceneACORN has been designed to be used in conjunction with Place Settings, CACI's guide to the local potential in over 2,200 pub and restaurant markets in Great Britain.
